Jetour UAE, supported by its exclusive distribution partner Elite Group Holding, has officially confirmed the extension of its strategic alliance with Al Ain Football Club. This renewed commitment spans a period from April 2026 until July 2028, further cementing the brand’s position as an official partner for one of the most successful football institutions in the Middle East. Originally launched in 2024, the partnership has evolved significantly, reflecting a shared vision for excellence and long-term regional development.
Formalizing the Commitment in Al Ain
The official signing event took place on September 7, 2026, in the city of Al Ain. Senior executives from both Jetour UAE and the football club gathered to codify their continued cooperation. This ceremony served as a landmark moment to initiate the next chapter of a collaboration that bridges the gap between automotive innovation and elite sporting performance.
Strategic Alignment and Leadership Vision
Commenting on the development, Samer Costantine, Regional Sales Manager at Jetour, stated: “We are proud to renew our partnership with Al Ain Football Club, one of the most distinguished and successful football teams in the region. This renewed partnership reflects our mutual commitment to excellence and innovation and comes at a time when Jetour UAE’s presence across Al Ain and Abu Dhabi continues to grow. We look forward to providing valuable experiences for the Al Ain community while showcasing our excellence in the automotive sector through a brand that shares the same spirit of ambition, performance, and adventure that defines this club.”
Enhanced Fan Engagement Initiatives
- Engagement activities will span match-day experiences, digital platform interactions, and various in-stadium activations planned throughout the upcoming season.
- A primary highlight of the renewed contract involves a series of raffle draws, where fans have the opportunity to win several Jetour T2 vehicles.
- These initiatives are designed to increase brand visibility while rewarding the loyal supporter base that follows the club’s journey.
Industry Footprint of Elite Group Holding
As the primary entity representing the brand, Elite Group Holding maintains a substantial operational footprint throughout Abu Dhabi and Al Ain. The group operates an integrated mobility ecosystem, covering automotive distribution, luxury retail, leasing, and various ownership solutions. Their portfolio is diverse, encompassing notable names such as SOUEAST, Zenvo, The Elite Cars, and ART Elite. By integrating Jetour into this expansive automotive landscape, the partnership ensures a deeper, more sustained connection with the local community, leveraging the shared values of drive and performance that characterize both the dealership network and the football club’s identity. Interested parties seeking further details regarding the brand’s offerings or the specific terms of these promotional activities may visit the company website at elitegroupholding.com or reach out via their dedicated support line at 800-5-ELITE. The report also notes that established in 2024, and deepens Jetour UAE’s presence as an official partner of one of the region’s most decorated football clubs, the renewal builds on the brands’ first partnership.
